Kendall Jenner’s ‘Live For Now’ Pepsi commercial has made a lot of people around the world/on social media very angry… and here’s why…
People are understandably upset with the commercial’s plot, which involves Kendall Jenner attempting to end a stand-off between some protesters and a police officer by offering him a can of Pepsi – which he then takes as a sign of a peace offering and suddenly all is well with the world again.
Firstly, the subject of riots is very sensitive right now for obvious political reasons. Something which many people really don’t want to be reminded about, and especially don’t feel should be used in advertising, as a means of making money.
And secondly, the manner in which Kendall Jenner approached the riots and the police officer has a big resemblance to an incident from the Black Lives Matter campaign – in particular the Baton Rouge riots.
The Pepsi ad references the iconic photograph of Ieshia Evans, a 28-year-old mother and licensed nurse from Louisiana, who famously stood in front of policemen at Baton Rouge with her arms peacefully folded during a protest against the fatal shooting of Alton Sterling.
Pepsi have tried to indirectly defend their commercial by making it clear what they were trying to put across…
“The creative showcases a moment of unity, and a point where multiple storylines converge in the final advert,” a spokesperson for Pepsi told Teen Vogue.
“It depicts various groups of people embracing a spontaneous moment, and showcasing Pepsi’s brand rallying cry to ‘Live For Now,’ in an exploration of what that truly means to live life unbounded, unfiltered and uninhibited.”
We think it’s pretty safe to say that their message didn’t come across in the way in which they imagined.
Let’s hope the brand can recover from this with their next commercial…