In a move that we think should have happened years ago, Kim Kardashian is launching her very own make-up collection. Finally!
The collection is entitled KKW Beauty, and will launch as early as next week! June 21, to be exact!
Kim K teased her fans with three promo videos on Instagram (where else?) but failed to feature pictures of one single product from the collection.
She has however, just spoken out about the first piece that will drop… and we think it’s a pretty obvious one.
Yes, the queen of contour is releasing a cream based contour kit (hallelujah!) and it comes with its very own double ended blending brush for smooth, seamless application.
“I change my looks up all the time, but the one thing that’s consistent is contour,” Kim said. (Talk about stating the obvious!)
“Hopefully every month we’ll have a drop of another product,” she continued.
“I’m focusing on skin, and the contouring, and concealer — and all my favourite things will be coming out soon.
“After 10 years of getting my make-up done every single day, you’d think that I would know a little bit about make-up. And so I really have put that knowledge into action and production.”
She’s not wrong there! Kim does have years of expertise in make-up, not to mention a younger sister with her very own, highly successful make-up line to give her tips on sell-out products.
Good luck Kim – we predict that this will be a huge success!