In an interesting twist of fate, did you know that the Pepsi commercial was released 49 years to the day of Martin Luther King’s assassination? You couldn’t even make this stuff up…
Martin Luther King’s daughter, Bernice, not only Tweeted her disappointment with the commercial, but has also written quite a moving piece about what it represented for her.
The commercial showed that there is a “fairy-tale, light way to ease conflicts that have existed in this nation for hundreds of years”.
“Because that way to what my father would call ‘false peace’ was depicted as being cleared by a white woman in a moment parallel to a photo of Ieshia Evans, a black woman who bravely stood before law enforcement in Baton Rouge, LA last July during a protest against police brutality.
“Some may say, ‘It’s just a commercial.’ I say that the ad and the responses to it reflect deep issues around race, privilege and how we build the Beloved Community post slavery and Jim Crow. We cannot ignore that we are currently grappling with gross injustice and inhumanity.”
She did praise Pepsi for pulling the advert, and she may be somewhat pleased that the brand has issued her an apology with the following Tweet:
“@BerniceKing We at Pepsi believe in the legacy of Dr. King & meant absolutely no disrespect to him & others who fight for justice.”