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So is Demi Lovato mad at her local frozen yogurt shop, or not? Your guess is as good as ours…

A few days ago, Demi Lovato called out her local frozen yogurt shop, The Bigg Chill, for allegedly perpetuating diet culture by serving sugar free toppings and using terms like “guilt-free” in its labels and adverts, which she claimed was very triggering for her and anyone else suffering with or trying to recover from, an eating disorder.


“You have to walk past tons of sugar free cookies/other diet foods before you get to the counter. Do better please,” she added, complete with a “Diet Vultures” hashtag, before sharing the reply she received from the shop…

“We are not diet vultures. We cater to all of our customers sic needs for the past 36 years. We are sorry you found this offensive,” read an alleged response from The Bigg Chill.

“The whole experience was triggering and awful,” Demi allegedly replied.

The frozen yogurt shop also clarified that some of its flavors and toppings are specifically to cater to customers with different dietary requirements, including vegans or those suffering from celiac disease or diabetes, for example.

In her original replies to The Bigg Chill, Demi allegedly insisted that there was a much better way to cater to customers with different dietary needs…

“You can carry things for other people while also caring for another percentage of your customers who struggle DAILY just to even step foot in your store,” she wrote.

“You can find a way to provide an inviting environment for all people with different needs. Including eating disorders.

“Don’t make excuses, just do better.”

While many fans predictably supported the 28-year-old singer and actress, many others didn’t feel the same way, and called her out for attacking a local business…

Keen to make amends, and insist that she didn’t want to destroy a small business, Demi Lovato filmed a video message to try and clear everything up.

She tried to make it clear that her intentions were never to hurt the business, but instead, to let them know how “triggering” some of their labelling was. She even offered to work with the frozen yogurt shop to make some improvements…

“If we can make this environment safer for everyone, including people that are in recovery from an eating disorder while also giving froyo to vegans and people with diabetes, let’s go,” she said in her video message.

“Let’s f**king go. Let’s do it. It just has to be clear.”

She originally mentioned that she, and perhaps other people struggling with an eating disorder, usually regards frozen yogurt as a safe snack as it doesn’t have a lot of calories. However, she said that the layout of the shop and the “diet” labelling it uses could be very damaging…

“When I messaged this froyo place, like, originally, I wanted to make a point, and I wanted to call out behaviors or branding things that didn’t sit right with me,” she continued in her new video.

“As someone that deals with an eating disorder, like, is in recovery from an eating disorder, I still to this day have a hard time walking into a froyo shop, ordering yogurt and being content with it and keeping it down. I know that seems like not a huge deal to a lot of people, but to me, it is.

“I know that people struggle with froyo with eating disorders… So that’s why I’m super sensitive when I walk into a froyo place and I see diet stuff. Like, I’m gonna be protective.”

She ended the video by apologizing to The Bigg Chill for misinterpreting their labels (i.e. for not knowing that some of the toppings catered to customers with different dietary requirements) and then invited them to work alongside her to make the messaging clearer…

“I definitely jumped to conclusions and probably shouldn’t have gone about this the way that I have,” she said when she apologized for getting the “messaging wrong”.

“I walked into a situation that didn’t sit right with me. My intuition said speak up about this, so I did. And I feel good about that.

“What I don’t feel good about is some of the way it’s been interpreted and how the message has gotten misconstrued over all of it.”

Head to Demi Lovato’s Instagram page to see her apology video in full.

We wonder if The Bigg Chill will take Demi up on her offer to work alongside them…