Photo credit: JStone / Shutterstock.com
Gigi Hadid’s love life might be looking up as she and ex Zayn Malik seem to be rekindling their romance (if Instagram is anything to go by, anyway) but things aren’t looking so good for her professional life as she is in the middle of yet another controversy.
Her latest ad campaign for Moschino – which was shot by Steven Meisel under the creative direction of Jeremy Scott – depicts her as an “illegal alien”, and it’s safe to say that the internet is far from happy about it.
Gigi Hadid joins Kaia Gerber and Vittoria Ceretti in the ad campaign images, and their faces are painted in a variety of different colors such as purple and orange to coincide with the “Jackie O meets American conspiracy theories” theme of the collection and photoshoot.
Not only is the subject of illegal aliens and immigration extremely sensitive right now, but social media fans were even more furious with Jeremy Scott’s poor choice of words when he shared the campaign images on Twitter…
“The only thing that’s illegal about this alien is how good she looks,” Jeremy Scott wrote on Twitter, before taking it down after the backlash.
This is a gross clickbait attempt. I physically gagged
Not cool man. This is not “camp”, it’s actual xenophobia. The caption is not edgy, it’s disgusting. Please reconsider
truly when will fashion learn to read the room
The Moschino creative director then changed the caption to the following:
“ALIEN NATION ! @gigihadid STARS IN MY NEW @moschino CAMPAIGN SHOT BY STEVEN MEISEL & STYLED BY @carlynecerfdedudzeele HAIR & MAKE UP BY @guidopalau & @patmcgrathreal. WHAT IS AN “ALIEN?” THE CONCEPT OF MY AD CAMPAIGN IS TO BRING ATTENTION TO THE US ADMINISTRATION’S HARSH STANCE TOWARDS ‘ILLEGAL ALIENS.’ I PAINTED THE MODELS IN MY SHOW AND THIS CAMPAIGN AS A WAY TO OPEN A DISCUSSION ON WHAT EXACTLY AN ‘ALIEN’ IS – ARE THEY ORANGE BLUE YELLOW GREEN? DOES THIS MATTER? THEY ARE OUR FRIENDS, NEIGHBORS, CO WORKERS, RELATIVES AND PEOPLE WE LOVE.”
What do you guys make of the ad campaign and the controversy?
Do people have a right to find it offensive or has everything been blown out of proportion?