Photo credit: JStone / Shutterstock.com
Kim Kardashian has won her lawsuit against fast fashion company Missguided, after accusing them of constantly using her likeness to sell almost identical pieces.
Kim filed the lawsuit against Missguided USA back in February and accused the company of unlawfully using her face, body, and name to advertise their products.
She also accused them of ripping off designs she had worn just hours after she had first been snapped in them.
“Missguided has repeatedly used Kardashian’s name and likeness without permission on its social media platforms to promote the sale of its clothing,” the judge ruled, according to TMZ.
Back in February, Kim pleaded with fast fashion companies to stop ripping off her clothes, in particular, a gold shimmery dress which was made exclusively for her by her husband…
“Going through old fitting pics & found this gold look that Kanye made for me for my Miami trip last summer,” she wrote on social media.
“P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off?”
However, Missguided didn’t listen to her plea, and within hours came up with a similar look…
“The devil works hard but Missguided works harder @kimkardashian,” the company wrote on Instagram in a caption featuring the dress in question.
This isn’t the first time Kim has spoken out against fast fashion companies ripping off other designers.
“It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas,” she wrote on Twitter, referencing the vintage 1998 Thierry Mugler dress she wore to the Hollywood Beauty Awards which was ripped off by Fashion Nova less than 24 hours later.
“I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.
“So, as always, don’t believe everything you read and see online. I don’t have any relationships with these sites. I’m not leaking my looks to anyone, and I don’t support what these companies are doing.”
Well, there you have it!
We hope she is happy with the outcome of her lawsuit – despite reportedly originally seeking $10 Million in damages.